Pure Signal Company ("Pure Signal," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit puresignal.company or contact us, how we use it, and what rights you have. Please read it carefully.
By using our website or engaging our services, you acknowledge the practices described in this policy.
1. Information We Collect
Information you provide directly
We collect information you voluntarily share when you:
- Contact us via email, WhatsApp, or the live chat widget
- Request a consultation or inquiry through any communication channel
- Engage us as a client and enter into a service agreement
- Subscribe to any communications from us
This may include your name, email address, phone number, company name, job title, and the content of your messages.
Information collected automatically
When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:
- IP address and approximate geographic location
- Browser type and version
- Pages visited and time spent on each page
- Referring website or traffic source
- Device type and operating system
- Date and time of your visit
Third-party services
We use third-party tools that may collect data on our behalf:
- Google Analytics (GA4) — for website traffic analysis. Google's privacy policy applies.
- Tawk.to — for live chat support. Tawk.to's privacy policy governs data processed through their platform.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule consultations
- Deliver and improve our consulting services
- Communicate with you about projects, proposals, and updates
- Analyze website usage to improve user experience
- Comply with legal obligations
- Protect against fraud or misuse of our services
We do not use your personal data for automated decision-making or profiling.
3. Legal Basis for Processing
We are committed to compliance with applicable data protection laws, including the Singapore Personal Data Protection Act (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR) and equivalent legislation. We process your personal data on the following bases:
- Consent — when you voluntarily contact us or opt into communications
- Contractual necessity — to fulfill consulting agreements
- Legitimate interests — to operate and improve our business, provided those interests are not overridden by your rights
- Legal obligation — where required by applicable law
4. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share data only in these circumstances:
- Service providers — trusted third parties (such as hosting providers or analytics tools) who assist in operating our website and services, bound by appropriate data processing agreements that restrict their use of your data to our instructions
- Client engagements — where we process personal data on behalf of a client, such processing is governed by a separate Data Processing Agreement between Pure Signal and that client
- Legal requirements — if required by law, regulation, or court order
- Business transfers — in connection with a merger, acquisition, or sale of assets, where data may be transferred as part of that transaction
- With your consent — for any other purpose with your explicit agreement
5. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Inquiry data is typically retained for up to 24 months. Client data is retained for the duration of the engagement plus up to 7 years for legal and tax purposes, after which it is securely deleted or anonymized.
6. Cookies
Our website uses cookies to enhance your browsing experience and collect analytics data. We use:
- Essential cookies — required for the website to function correctly
- Analytics cookies — Google Analytics, to understand site usage. You can opt out via Google's opt-out tool.
- Chat cookies — Tawk.to, to manage live chat sessions
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the data we hold about you
- Rectification — request correction of inaccurate data
- Erasure — request deletion of your data, subject to legal retention requirements
- Restriction — request that we limit processing of your data
- Portability — receive your data in a structured, machine-readable format
- Objection — object to processing based on legitimate interests
- Withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, contact us at manish.gupta@puresignal.company. We will respond within 30 days.
If you are located in the EU/EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority (for example, the Information Commissioner's Office in the UK, or the relevant EU supervisory authority in your country of residence). If you are located in Singapore, you may direct complaints to the Personal Data Protection Commission (PDPC) at pdpc.gov.sg.
8. Data Security
We implement reasonable technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. International Transfers
We operate globally and your data may be processed in countries outside your own, including countries that may not offer the same level of data protection as your home jurisdiction. Where we transfer personal data internationally, we rely on appropriate safeguards including: the European Commission's Standard Contractual Clauses (SCCs); adequacy decisions where applicable; or other legally recognized transfer mechanisms. You may request details of the specific safeguards applied to your data by contacting us.
10. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date and, where changes are material, we will take reasonable steps to notify you (such as by displaying a notice on our website). Where required by applicable law, we will seek your affirmative consent before applying material changes to how we process your data. We encourage you to review this policy periodically.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Email: manish.gupta@puresignal.company
- Website: puresignal.company